Services
Most of the people I work with know something needs to change, but they're not always sure what. These engagements are designed to figure that out and build a plan around it.
Brand & Marketing Strategy
Most small businesses don't have a marketing problem; they have a clarity problem. They're not sure who they're talking to, what makes them different, or where to focus. This engagement is designed to answer those questions.
I start with discovery: a deep look at your current brand, your market, your audience, and your goals. From there I build a strategy that gives you clear positioning, a defined voice, and a realistic plan for how to reach the right people.
This is the right starting point if you're building something new, repositioning an existing business, or preparing to grow and want a solid foundation before you do.
BRAND REVIEW & MARKET RESEARCH
AUDIENCE & CLIENT SEGMENTATION
COMPETITIVE LANDSCAPE ANALYSIS
POSITIONING & MESSAGING DIRECTION
CHANNEL & CONTENT RECOMMENDATIONS
Growth Strategy Intensive
For businesses that are growing, or ready to grow, and need someone to look at the whole picture before taking the next step.
I dig into your existing revenue, your margins, your team, your operations, and where the friction is. I explore what's working, what's leaking, and what opportunities you haven't had time to think through. Then I build a prioritized plan that spans whatever the business actually needs, not just the marketing.
REVENUE STREAM EVALUATION & MARGIN ANALYSIS
OPERATIONAL FRICTION DIAGNOSIS
NEW OPPORTUNITY EXPLORATION & VALIDATION
STAFFING & ORGANIZATIONAL STRUCTURE RECOMMENDATIONS
NEAR & MID-TERM PRIORITY SETTING
Website Design
A website should work for your business, not just represent it. For small businesses in hospitality and service trades, that means clear messaging, on-brand design, and a site that's easy to maintain and built to last.
I design and build websites that reflect where your business actually is, not a generic template dressed up with your logo. I write the copy with search engines and users in mind, curate the images for aesthetics and load speed, and handle the build.
COPYWRITING & CONTENT DEVELOPMENT
IMAGE CURATION & OPTIMIZATION
MOBILE-FRIENDLY RESPONSIVE DESIGN
SEO FOUNDATIONS
TESTING & LAUNCH SUPPORT
BUILT ON YOUR PREFERRED PLATFORM
Opening a restaurant or hospitality business is one of the most demanding things a team will ever do together. This engagement is designed to make sure they're ready.
In partnership with Grandchamp Hospitality, we work on-site with your team leading up to an opening or relaunch, covering everything from front of house training and steps of service to back of house operations and food programming. Together we bring over two decades of hospitality experience to the floor before your doors open.
Training & Team Intensives
FRONT OF HOUSE TRAINING & STEPS OF SERVICE DEVELOPMENT
TEAM ALIGNMENT AND CULTURE BUILDING
HANDBOOK & TRAINING MATERIAL CREATION
BACK OF HOUSE TRAINING & FOOD PROGRAMMING
OPENING & LAUNCH SUPPORT MATERIALS
I’ve been there.
From revenue decisions to day-to-day hospitality operations, I understand the struggles of growing a small business.